拟人化营销并非简单地“把宠物当人看”，一旦消费具备表达属性，品牌就拥有了长期叙事能力，进入了“文化消费品”赛道；这个赛道的特点是价格弹性更高、品牌忠诚度更强、复购周期更稳定。
I’ve come to the conclusion that the collection of words at the bottom of Football Daily’s full email edition (that rarely makes any sense to me) are a form of the popular location app what3words and give the venue of that evening’s secret ‘drinks’ for the hard-working hacks. It hasn’t escaped me that, when there are more than three words, my theory sheds more water than something that sheds water” – Shaun.
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英國商會（BCC）貿易政策主管威廉·貝恩（William Bain）表示，關於接下來可能發生什麼，仍有許多問題未得到解答。